Fractional Marketing Director and senior marketing leadership.
We help growing destinations and experiences build strong, effective marketing teams, clear strategies and practical marketing plans that support sustainable growth.
wykes & co.HELLO. WE’RE WYKES & CO.
We’re a specialist, fractional senior marketing leadership and marketing transformation consultancy for entertainment, leisure, destination and hospitality brands.
Based in the UAE and working across the GCC, we partner with developers, operators and destination owners to strengthen their marketing function, develop clear strategies, and support internal teams through periods of growth, launch and change.
We don’t just advise.
We lead. We build. We deliver.
Senior marketing leadership without the cost of a full-time hire. We join your business as your Marketing Director or Head of Marketing, owning your marketing strategy, leading your team, managing agencies and driving growth.
Fractional Marketing Director or Head of Marketing
We offer senior hands-on marketing support for time-bound projects, new brand development, and major events and activations.
Project Work & Marketing Support
We build and scale your marketing function from the ground up. From department structure, to brand strategy, to systems and tools, we create marketing teams that perform.
Marketing Function Setup & Transformation
We design and deliver market entry and launch strategies for destinations, attractions, resorts and experiences, and facilitate campaign plans for new openings, brand rollouts and events.
Entry-To-Market & Campaign Planning
OUR APPROACH
We work as an extension of your leadership team.
Our role is to turn marketing into a business engine, not a cost-centre.
Strategic
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Transformative
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Progressive
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Strategic · Transformative · Progressive ·
Innovative
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Strategic
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Agile
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Innovative · Strategic · Agile ·
ARTICLES FOR MARKETING EXCELLENCE